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H&M
I oversaw the launch of H&M Mexico as the first head of marketing in Latin America, creating efficient country-level marketing initiatives that exceeded global benchmarks. My responsibilities included various forms of media buying such as OOH, print, TV, radio and digital. From these initiatives, I was able to earn 20% of the country's fast fashion market share in under 5 years. I also grew H&Ms brand awareness by garnering 1 million followers on Twitter, placing Mexico above all other regions in the H&M market.
Hootsuite
Through event activation and driving pipeline expansion for both enterprise and self-service customers I successfully opened the first regional Latin American office in Mexico. This involved setting up the marketing strategy and initiation of multi-channel tactics (both in-person and digital) to increase Hootsuite’s brand awareness in Mexico. In working closely with the sales team I was able to drive $12M USD into the Latin American pipeline by the end of 2018.
Moe’s Home Collection
While working cross-functionally with wholesale, retail departments, product development teams and various other company stakeholders, I executed many tasks that grew the company during the onset of the pandemic. Through digital marketing projects, such as developing Moe’s first digital marketplace and overseeing multiple omnichannel campaigns, I was able to increase sales revenue by 30% in 2020.
