Past clients, future friends
See where we’ve been, and explore your possibilities.
We bring global experience in marketing and brand strategy.
Hola Amigos! I'm Alejandro Miramontes, the Founder of Unbiased Marketing Agency. With a diverse career spanning Canada, the US, and Mexico, I've had the privilege of leading marketing departments and driving the expansion of global giants like Zara, Mango, H&M, and Hootsuite into new markets and multicultural segments. My dedicated team and I are eager to collaborate with you, forging a valuable partnership to boost your brand presence, increase sales, drive traffic, and grow your business together. ¡No puedo esperar a conocerte!
H&M
I oversaw the launch of H&M Mexico as the first head of marketing in Latin America, creating efficient country-level marketing initiatives that exceeded global benchmarks. My responsibilities included various forms of media buying such as OOH, print, TV, radio and digital. From these initiatives, I was able to earn 20% of the country's fast fashion market share in under 5 years. I also grew H&Ms brand awareness by garnering 1 million followers on Twitter, placing Mexico above all other regions in the H&M market.
Hootsuite
Through event activation and driving pipeline expansion for both enterprise and self-service customers I successfully opened the first regional Latin American office in Mexico. This involved setting up the marketing strategy and initiation of multi-channel tactics (both in-person and digital) to increase Hootsuite’s brand awareness in Mexico. In working closely with the sales team I was able to drive $12M USD into the Latin American pipeline by the end of 2018.
Moe’s Home Collection
While working cross-functionally with wholesale, retail departments, product development teams and various other company stakeholders, I executed many tasks that grew the company during the onset of the pandemic. Through digital marketing projects, such as developing Moe’s first digital marketplace and overseeing multiple omnichannel campaigns, I was able to increase sales revenue by 30% in 2020.
We tailor our solutions to achieve your business goals, ensuring your growth as our #1 priority
Seeking External Marketing Expertise to Elevate Your Business?
- On Demand Strategic Advice:
Access our Fractional CMO services for strategic guidance, ideal for lean marketing departments, businesses without an in-house marketing department, or startups looking to craft and implement successful marketing initiatives to boost business growth. - Elevate your Strategy with Fractional CMO expertise:
Inject creativity into your marketing, tailoring innovative strategies to your unique needs and keeping you ahead in the dynamic global market.
- Data-driven Insight:
Leveraging the latest market data and trends, we ensure that your strategy is not only innovative but also realistically grounded, laying the foundation for your success.
Facing Challenges in Boosting Your Brand's Awareness and Recognition?
- Strategic Brand Positioning:
Let us craft a unique and impactful brand positioning strategy for you, designed to enhance your brand's market presence and distinctiveness.
- Targeted Marketing Campaigns:
We specialize in designing data-driven, precision-targeted marketing campaigns that effectively boost your brand's visibility and recognition within your key audience segments.
- Social Media and Content Strategy:
Elevate your brand's digital presence with our expertly crafted social media and content strategies, designed to captivate audiences and solidify your brand recognition.
Does your Business Require the Expertise to Build an Impactful Marketing Team?
- Expert Team Building:
We provide specialized guidance to assemble a high-performing marketing team tailored to your business's unique goals and vision.
- Skill Enhancement Plans:
Our approach includes mentoring existing staff and identifying new talent, ensuring a blend of skills that drive impactful marketing efforts.
- Cultivating a Collaborative Culture:
We focus on fostering a collaborative and innovative team environment, crucial for dynamic and effective marketing execution.
Need Expert Guidance to Break into New Markets with a Solid Global Strategy?
- Tailored Expansion Strategies:
We deliver expertly crafted global market entry strategies, uniquely designed to fit your business's needs for successful international expansion.
- Cultural Insight and Adaptation:
Benefit from our deep understanding of various market cultures, ensuring your global strategy resonates effectively with each new audience.
- Integrated Global Marketing Approach:
Leverage our comprehensive approach to global marketing, combining local insights with global trends for a robust and impactful market presence.
Ready to start your journey?
This feels like the start of a beautiful friendship.
Reach out and let’s get started.
